Marketing Performance comes from
A performing marketing generates
data and turns it into consumer
benefits
How to engage the new consumer?














Serve the customer, demanding and volatile for which service excellence is a must
Connect to the user, curious, impatient, intuitive, frequent and recurrent
Focus on the individual, social and egocentric in search of recognition in our world of self-marketing
Reach the citizen, committed to brands that correspond to its values
Reward the data maker, conscious and consented, resulting from his physical and digital interactions
Convince the media, influential and versatile, able to be an ambassador one day, detractor the next day
Partner with the sponsor, one who gives advice and opinion, co-creator of services if the relationship is beneficial and reciprocal
AN ENGAGED CONSUMER
Opinions
Publications