Business Case
The challenge
A leader in sport & leisure equipment wants to optimize its spending on advertising production (press visuals, TV films) and digital content to invest savings in new growth drivers
Our approach
- Defining the content associated with each product according to business challenges
- Defining and disseminating good production management practices (brief, collaborative process, etc.)
- Listing a panel of service providers that meet the client’s expectations in terms of expertise, quality and costs
- Negotiating the costs of the different productions
- Developing a budget construction tool
« We were able to gain greater flexibility, which enabled us to respond to new challenges: reinvesting in our digital presence and our international development. »
Benefits
- Adaptation of investments to the business challenges of each product or operation
- Facilitation of the construction of budgets according to real needs and not historical data
- Improvement of production quality
- Optimization of expenses
- Management of the savings reinvestment based on objective rules