Business Case
The challenge
A European publisher wants to create synergies between its companies to optimize the design and costs of POS advertising
Our approach
- Redefining collaborative processes between Sales, Marketing and Purchasing teams
- Standardizing the POS models used by the various publishing houses
- Identifying the main factors of waste throughout the value chain and proposing rules to define the quantities to be produced
- Negotiating purchasing costs and selecting the best service providers at European level
- Progressively supporting the centralization of POS purchases at group level
« Our work as closely as possible to the various sales, marketing and purchasing teams has enabled us to harmonize their collaboration and consequently the production of POS products in a centralized purchasing process. »
Benefits
- Improved communication synergies between operational departments and publishers
- Creation of a product library adapted to all brands
- Optimization of the number of references and quantities produced
- An easier real-time budget management