Business Case
POS distribution
The challenge
A dermo-cosmetic industry player wants to optimize the distribution rate of its POS displays in pharmacies in Europe
Our approach
- Carrying out field surveys in order to validate the types and volumes of POS actually exposed according to the service providers
- Redefining POS kits and resizing the quantities to be deployed for each point of sale and for each type of operation
- Setting up a tool to automatically manage the POS provisioning per point of sale
« The in-depth study of the POS choices and categories presented enabled us to propose a tailor-made dimensioning of the POS offer for each operation and thus considerably reduce waste. »
Benefits
- Sizing of the POS offer (categories of kits and volumes) for each operation according to the generated turnover
- Delivery of the right quantity of POS per operation and per type of pharmacy
- Reduction of waste