Business Case

Performance and trade marketing

The challenge

A player in the retail pharmacy and cosmetics industry wants to improve the efficiency of its outlet campaigns

Our approach

  • Defining the KPIs for the campaign and the data to be aggregated to obtain these indicators
  • Setting up cost accounting to value operations in full costs by product and by channel
  • Selecting and implementing solutions for data collection and consolidation in pharmacy
  • Defining a dashboard for monitoring campaign performance indicators
  • Implementing an investment management and decision-making assistance tool

« Thanks to a clear definition of performance indicators and the new monitoring tool, our client has considerably improved the ROI of its campaigns and can clearly manage its next investments. »


  • Simplification and rationalization of the budget construction process
  • Reallocation of investments to the most efficient products and communication channels
  • Significant improvement in campaign ROI