Business Case
Performance and trade marketing
The challenge
A player in the retail pharmacy and cosmetics industry wants to improve the efficiency of its outlet campaigns
Our approach
- Defining the KPIs for the campaign and the data to be aggregated to obtain these indicators
- Setting up cost accounting to value operations in full costs by product and by channel
- Selecting and implementing solutions for data collection and consolidation in pharmacy
- Defining a dashboard for monitoring campaign performance indicators
- Implementing an investment management and decision-making assistance tool
« Thanks to a clear definition of performance indicators and the new monitoring tool, our client has considerably improved the ROI of its campaigns and can clearly manage its next investments. »
Benefits
- Simplification and rationalization of the budget construction process
- Reallocation of investments to the most efficient products and communication channels
- Significant improvement in campaign ROI