Business Case
Optimization and management of the resource strategy
The challenge
A major real-estate player wants to improve the ROI of its media and digital campaigns
Our approach
- Mapping the breakdown of media and offline spending per operation over the last three years and analyzing the allocation keys for on /offline investments
- Evaluating the relevance of performance monitoring indicators
- Specifying current needs and gaps in terms of skills
- Reviewing supplier territories and selecting new partners: advertising agency, digital agency and media agency
- Redefining KPIs and dashboards to support decision-making
« Thanks to the analysis of current practices in each Business Unit, we were able to propose operational recommendations that increased our client’s marketing effectiveness and investment, which he was able to redeploy to new digital challenges. »
Benefits
- Rationalization of media investments and redeployment of a part on digital
- Improvement of local acquisition strategies and their ROIs
- Increase in the transformation rate thanks to better customer knowledge and a more efficient multi-channel mix