Business Case
Omnichannel performance
The challenge
A real-estate developer wants to improve its multi-channel mix by improving its customer knowledge
Our approach
- Identifying the key touchpoints and communication levers throughout the customer journey
- Defining the performance KPIs on the customer journey
- Transforming analytical accounting to value operations by channel and identifying the most efficient channels
- Implementing a tool that consolidates the different formats and sources of prospect and customer data
« Faced with the new purchasing behaviours observed in the real estate sector, customer data has become a priority issue. Our new approach allows us to monitor our customer data in real time and adapt our communication campaigns accordingly. This customer knowledge is a competitive advantage. »
Benefits
- Better customer knowledge
- Redefinition of multi-channel mixes by client cluster for a more advanced media strategy
- Allocation of budgets to the best performing channels and improvement of ROI
- Decision-making support through performance monitoring tools