Business Case
Omnichannel / Franchised performance
The challenge
A hotel operator, whose network is mostly made up of franchisees, wants to improve the measurement of the effectiveness of its campaigns
Our approach
- Analyzing the client’s communication system as well as the current tracking tools
- Specifying the typical customer journey and the communication channels used at each step
- Identifying the KPIs and corresponding data at each step of the customer journey
- Designing the data consolidation and automated reporting dashboards
- Creating models for sharing results adapted to the different internal interlocutors
« From now on, the customer has a detailed, personalised and automated follow-up for each campaign. He thus has at his disposal all the necessary information to evaluate the performance of his campaigns, at each step of the customer journey. »
Benefits
- Objective measurement of the effectiveness of each communication campaign according to its objectives
- Better allocation of expenses between the different communication channels
- Improvement of the franchisees adherence to the actions carried out by the Marketing Department