Business Case
Multi-channel investments and operational efficiency
The challenge
A major Belgian car industry player wants to transform its organization and the management of its multi-channel investments in order to ensure its future growth
Our approach
- Reviewing the process of budget definition and investment allocation
- Defining KPIs for each channel and typology of campaign
- Reallocating resources between the central team and the brand teams to pool key expertise and improve operational efficiency
- Redesigning completely the supplier panel to meet the new organization, improve the service quality and optimize the costs
- Drawing up the target work processes and supporting the teams in the use of new tools
« Many providers were common to the teams but were not managed in a coordinated way. The end of the silo-based organization and the redesigning of the supplier panel have therefore made it possible to reduce waste by pooling common expenses. »
Benefits
- Improvement of operational efficiency and team expertise across all channels
- Investment performance measurement
- Release of funds to cover future business needs
15 to 20%
savings on supplier costs