Business Case
Direct Marketing
The challenge
A mail order leader in France wants to review its entire contact strategy in the face of the rise of social networks
Our approach
- Defining mail templates for the different operation categories
- Segmenting the various direct marketing supports and operations
- Redefining the processes for mailing creation and production
- Identifying and selecting the best actors for the manufacture (printing, personalization, routing…) of mailings
« The establishment of a working group bringing together members from all the departments involved (Brand, Marketing, Communication, Purchasing, etc.) has enabled us to analyze and harmonize our client’s contact strategy while optimising its direct marketing expenditure. »
Benefits
- Reduction in the time required to carry out direct marketing operations
- Optimization of mailing production costs
- Automatic budgeting of operations by the implementation of a modeling and cost control tool