Business Case
Deployment of the digital ecosystem
The challenge
A banking-insurance player wants to review its digital strategy and completely rethink its digital ecosystem
Our approach
- Carrying out a consumer survey to identify the different customer paths and expectations
- Carrying out a performance diagnosis of all existing components
- Studying the relevance of this system at each stage of the consumer experience
- Proposing a strategic recommendation, as well as the technical and functional specifications of the elements to be produced
« The better consideration of customer expectations and our constraints as well as the reorganization of our digital ecosystem has enabled us to considerably increase our digital performance. »
Benefits
- Optimization of the digital ecosystem
- Production of a mobile-oriented website, able to better meet customer expectations and needs in a phase very close to the purchase
- Replacement of mobile applications as a post-purchase contact point