Business Case

Deployment of the digital ecosystem

Lynx Conseil devient Lynx partners dans la presse

The challenge

A banking-insurance player wants to review its digital strategy and completely rethink its digital ecosystem

Our approach

  • Carrying out a consumer survey to identify the different customer paths and expectations
  • Carrying out a performance diagnosis of all existing components
  • Studying the relevance of this system at each stage of the consumer experience
  • Proposing a strategic recommendation, as well as the technical and functional specifications of the elements to be produced

« The better consideration of customer expectations and our constraints as well as the reorganization of our digital ecosystem has enabled us to considerably increase our digital performance. »


  • Optimization of the digital ecosystem
  • Production of a mobile-oriented website, able to better meet customer expectations and needs in a phase very close to the purchase
  • Replacement of mobile applications as a post-purchase contact point