Business Case
Data architecture and customer acquisition
The challenge
A banking industry major player wants to optimize the management of its PRM/CRM
Our Approach
- Mapping all traffic source contact points
- Implementing a data-hub and the requisite data flows
- Redefining the territories where the teams operate and strengthening expertise
- Implementing new processes and standardized tools for data processing and monitoring
« We now have a database of different channels that allows us to listen to our customers and act in real time. Our customer relationship is now much more interactive. »
Benefits
- Reduction of campaign costs thanks to a more precise and therefore more efficient mix media
- Better reactivity of teams and data processing
- A reduced time-to-market of communication projects
- Real time measurement of campaign performance
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