Business Case

Data architecture and customer acquisition

Lynx Conseil devient Lynx partners dans la presse

The challenge

A banking industry major player wants to optimize the management of its PRM/CRM

Our Approach

  • Mapping all traffic source contact points
  • Implementing a data-hub and the requisite data flows
  • Redefining the territories where the teams operate and strengthening expertise
  • Implementing new processes and standardized tools for data processing and monitoring

« We now have a database of different channels that allows us to listen to our customers and act in real time. Our customer relationship is now much more interactive. »

Ex CRM & Direct Sales Director


  • Reduction of campaign costs thanks to a more precise and therefore more efficient mix media
  • Better reactivity of teams and data processing
  • A reduced time-to-market of communication projects
  • Real time measurement of campaign performance


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