Business Case

The challenge

A world leader in sport & leisure equipment wants to improve the consistency of its international communications between its various brands and entities

Our approach

  • Defining and sharing the objectives of the charter and the scope covered
  • Identifying the specific needs and constrain to the different brands and markets
  • Adapting iconographic rules to the client’s brand and communication strategy
  • Defining the principles of appropriation of the common charter as well as the control procedures

« The diagnosis highlighted the absence of a unifying element amongst the group’s various brands communication. The standardization of each brand communication has made it possible to restore consistency to the group’s international speaking engagements. »


  • Improvement in brand equity
  • Pooling and standardization of visual and media communication productions within the group