Business Case
Brand Equity
The challenge
A world leader in sport & leisure equipment wants to improve the consistency of its international communications between its various brands and entities
Our approach
- Defining and sharing the objectives of the charter and the scope covered
- Identifying the specific needs and constrain to the different brands and markets
- Adapting iconographic rules to the client’s brand and communication strategy
- Defining the principles of appropriation of the common charter as well as the control procedures
« The diagnosis highlighted the absence of a unifying element amongst the group’s various brands communication. The standardization of each brand communication has made it possible to restore consistency to the group’s international speaking engagements. »
Benefits
- Improvement in brand equity
- Pooling and standardization of visual and media communication productions within the group