Business Case
The challenge
A player in the entertainment sector wants to issue a call for tenders to choose its new media and digital agencies
Our approach
- Identifying the areas of optimization in terms of process and governance as well as future challenges on digital technology
- Defining the agency territories and the corresponding batches
- Defining the most appropriate variable compensation mechanisms
- Managing the tender process: long and short lists of agencies by batch / practical cases to evaluate the agencies between them / tools for qualitative evaluation and comparison of responses to strategic cases / price offers and support for negotiations
« Our client, who used to invest more than €100 millions annually in all on and off-line media, has achieved considerable savings thanks to our media expertise, diagnosis and total support in negotiating with agencies. »
Benefits
- Significant savings generated over the entire budget
- Improvement in the quality of purchase
- Increase in online revenue
- Reduction in digital technical costs
-30%
of digital technical costs