Business Case

The challenge

An e-commerce player wants to improve the performance of its web traffic generation strategy

Our approach

  • Analyzing investments by communication segment and traffic generation lever
  • Creating indicators to measure the contribution of each lever within a campaign
  • Testing complementary levers
  • Implementing a compensation policy for service providers that further indexes their compensation according to the performance achieved

« Thanks to a detailed analysis of our client’s web strategy and our digital expertise, we were able to identify and implement opportunities to optimize their investments. »


  • Improvement of the leveraged investment management
  • Reallocation of the traffic generation channel mix according to performance
  • Increase in the overall ROI of campaigns