Business Case
Web traffic
The challenge
An e-commerce player wants to improve the performance of its web traffic generation strategy
Our approach
- Analyzing investments by communication segment and traffic generation lever
- Creating indicators to measure the contribution of each lever within a campaign
- Testing complementary levers
- Implementing a compensation policy for service providers that further indexes their compensation according to the performance achieved
« Thanks to a detailed analysis of our client’s web strategy and our digital expertise, we were able to identify and implement opportunities to optimize their investments. »
Benefits
- Improvement of the leveraged investment management
- Reallocation of the traffic generation channel mix according to performance
- Increase in the overall ROI of campaigns