Business Case
Unadressed prospectuses
The challenge
A specialized retailer has decided to strengthen its paper catalogue communication, in a context of rising distribution costs
Our approach
- Identifying for each distribution area the qualitative expectations of the stores
- Redefining distribution instructions (deadlines, coupling, inserting and grouping rules, etc.)
- Managing a call for tenders with the main national and local actors
- Creating a modeling and distribution cost control tool
« Thanks to a precise understanding of the needs in contact with the teams and the creation of tailor-made tools, our client has improved the quality level and distribution costs of catalogues in a sustainable way. »
Benefits
- Overall improvement in the distribution rate
- Full cost and real-time budgeting of prospectus manufacturing and distribution operations