Business Case

Unadressed prospectuses

imprimés sans adresse - Retail - Investissements Marketing

The challenge

A specialized retailer has decided to strengthen its paper catalogue communication, in a context of rising distribution costs

Our approach

  • Identifying for each distribution area the qualitative expectations of the stores
  • Redefining distribution instructions (deadlines, coupling, inserting and grouping rules, etc.)
  • Managing a call for tenders with the main national and local actors
  • Creating a modeling and distribution cost control tool

« Thanks to a precise understanding of the needs in contact with the teams and the creation of tailor-made tools, our client has improved the quality level and distribution costs of catalogues in a sustainable way. »


  • Overall improvement in the distribution rate
  • Full cost and real-time budgeting of prospectus manufacturing and distribution operations