Business Case

The challenge

A player in the specialized distribution of cultural and leisure goods has a very heterogeneous distribution network and wishes to limit the waste of POS

Our approach

  • Analyzing historical inventory methods of communication spaces available in store – of its own network and in competitive networks
  • Resizing POS quantities to be deployed in each point of sale and type of operation
  • Setting up a tool to identify in real time the communication spaces available at each point of sale

« The resizing of POS quantities to be deployed and the inventory tool implemented by Lynx partners has enabled us to substantially reduce our waste. »


  • Distribution of a fair quantity of POS per operation and per store
  • Significant reduction in POS waste