Business Case
POS time to market
The challenge
A European pharmaceutical group wants to reduce the time-to-market of its communication and sales support materials
Our approach
- Redefining the contribution of every team involved in the supports design process
- Redefining all process steps, their duration and key deliverables
- Creating a common reference frame for agencies and the marketing department
- Training operational teams in the application of this new process
« The analysis of the processes of the supports design enables us to identify the time-consuming steps. The customer has reduced the time it takes to produce promotional content by almost half. »
Benefits
- Smoother process for the graphic design and regulatory validation of media
- Reduced time-to-market for communication and sales materials
-40%
over the average duration of promotional materials production