Business Case


The challenge

A European pharmaceutical group wants to reduce the time-to-market of its communication and sales support materials

Our approach

  • Redefining the contribution of every team involved in the supports design process
  • Redefining all process steps, their duration and key deliverables
  • Creating a common reference frame for agencies and the marketing department
  • Training operational teams in the application of this new process

« The analysis of the processes of the supports design enables us to identify the time-consuming steps. The customer has reduced the time it takes to produce promotional content by almost half. »


  • Smoother process for the graphic design and regulatory validation of media
  • Reduced time-to-market for communication and sales materials


over the average duration of promotional materials production