Business Case
Performance and management of media campaigns
The challenge
An energy supplier wants to optimize its media buying budget
Our approach
- Analyzing the relevance of the client’s presence strategy across all media
- Implementing performance measurement tools
- Redefining the campaign management process
- Renegotiating the media agency’s pricing conditions, by indexing part of its remuneration on its performance
« By streamlining media performance measurements and improving collaboration between the agency and our client, we were able to help them optimize the operational management of their campaigns and their performance. »
Benefits
- Revitalization of the relationship with the agency
- Guarantee of the consistency of all speeches with the brand platform, regardless of the media used
- Flexibility to invest more in strategic media for the client