Business Case

Performance and management of media campaigns

The challenge

An energy supplier wants to optimize its media buying budget

Our approach

  • Analyzing the relevance of the client’s presence strategy across all media
  • Implementing performance measurement tools
  • Redefining the campaign management process
  • Renegotiating the media agency’s pricing conditions, by indexing part of its remuneration on its performance

« By streamlining media performance measurements and improving collaboration between the agency and our client, we were able to help them optimize the operational management of their campaigns and their performance. »


  • Revitalization of the relationship with the agency
  • Guarantee of the consistency of all speeches with the brand platform, regardless of the media used
  • Flexibility to invest more in strategic media for the client