Business Case

Paper consumption

Consommation Papier

The challenge

One of the leaders in large distribution wants to reduce the paper consumption of its catalogues and optimize its logistics flows

Our approach

  • Identifying formats and paginations to optimize paper consumption
  • Preselecting the papers that best meet communication objectives and offer the best quality/price ratio at full cost (including eco-folio tax and recycled fibers bonus)
  • Launching and managing a call for tenders for papermakers and printers

« In an economic and environmental perspective, Lynx partners has analyzed the current paginations in order to propose a less expensive paper consumption. The reduction in paper use is clear and costs have been drastically reduced. »


  • Significant reduction in the group’s paper consumption
  • Decrease in carbon footprint by reducing the distances travelled
  • Optimization of catalogue manufacturing costs and eco-folio contribution