Business Case

The challenge

A VAD player wants to optimize its modeling costs

Our approach

  • Redefining a segmentation of mannequins according to objective criteria
  • Defining a mannequin selection policy according to the categories of support and campaigns (catalogue, poster, mailing…)
  • Training all the group’s art buyers in the new quality standards
  • Opening the current panel of agencies to international agencies

« The cost analysis and the definition of a new mannequin selection policy allowed us to create a new purchasing process common to the different brands. The result was cost optimization without compromising the quality of the mannequins. »


  • Homogenization of mannequin purchasing practices within the group’s brands
  • Optimization of the overall modeling budget for a harmonized quality
  • Planning of shooting costs according to communication media
  • Elaboration of sustainable partnerships with international agencies