Business Case
Modeling
The challenge
A VAD player wants to optimize its modeling costs
Our approach
- Redefining a segmentation of mannequins according to objective criteria
- Defining a mannequin selection policy according to the categories of support and campaigns (catalogue, poster, mailing…)
- Training all the group’s art buyers in the new quality standards
- Opening the current panel of agencies to international agencies
« The cost analysis and the definition of a new mannequin selection policy allowed us to create a new purchasing process common to the different brands. The result was cost optimization without compromising the quality of the mannequins. »
Benefits
- Homogenization of mannequin purchasing practices within the group’s brands
- Optimization of the overall modeling budget for a harmonized quality
- Planning of shooting costs according to communication media
- Elaboration of sustainable partnerships with international agencies