Business Case

Effectiveness of regional communication

Business Case Secteur Grande distri Retail Communication

The challenge

A major player of the mass market retailing industry wants to simplify its internal communication for its regional branches and stores

Our approach

  • Mapping the current processes
  • Defining the missions and roles of each person: headquarters – regions – stores
  • Structuring and prioritizing content according to the recipients
  • Implementing the right tools to facilitate real-time information sharing

« The diagnosis of communication tools and schemes used enabled us to identify the roles of each actor. Our client has considerably made its internal communication more fluid. »


  • Easier and more consistent communication
  • Better efficiency thanks to more fluid exchanges
  • Less leaks or losses of priority information
  • Increased feedbacks from the field