Business Case
Effectiveness of regional communication
The challenge
A major player of the mass market retailing industry wants to simplify its internal communication for its regional branches and stores
Our approach
- Mapping the current processes
- Defining the missions and roles of each person: headquarters – regions – stores
- Structuring and prioritizing content according to the recipients
- Implementing the right tools to facilitate real-time information sharing
« The diagnosis of communication tools and schemes used enabled us to identify the roles of each actor. Our client has considerably made its internal communication more fluid. »
Benefits
- Easier and more consistent communication
- Better efficiency thanks to more fluid exchanges
- Less leaks or losses of priority information
- Increased feedbacks from the field