Business Case
E-commerce Sales
The challenge
A B2B VAD, European leader in its sector, wants to develop its e-commerce sales
Our approach
- Evaluating the performance of the e-commerce site and the future challenges with regard to competition and new consumer standards
- Defining an action plan and identifying the requisite resources
- Selecting a new digital agency to accelerate deployment by switching to agile design and development methods
- Defining the measurement and monitoring indicators
- Managing the deployment and transformation of digital assets
« The diagnosis of e-commerce performance and the deployment of an ambitious roadmap have enabled us to boost our client’s online revenue and embark teams on a sustainable digital transformation. »
Benefits
- New e-commerce platform with high performance standards (SEO, loading time, responsiveness, etc.)
- Improved responsiveness and reduced time to market
- Increase in e-commerce turnover
- Digitisation of teams
40%
of sales made in e-commerce