Business Case
Digitisation of prospectuses
The challenge
A major retailer wants to optimize the effectiveness of campaigns by capitalizing on the complementarity of communication channels and the evolution of consumers’ purchasing paths
Our approach
- Analyzing the performance and profitability of prospectuses on different customer journeys
- Identifying and testing alternative digital solutions that can replace / complement brochures
- Developing a personalized recommendation for a paper/digital mix for each point of sale
- Defining and implementing processes, indicators and tools for managing the mix
« The evolution of consumers’ purchasing paths calls into question retailers’ historical patterns of marketing and communication investment. The methodology we have developed allows our clients to develop their model in a controlled way and to obtain quick and measurable results. »
Benefits
- Conquest of an additional audience
- Increase in store traffic
- Optimization of campaign profitability
- Optimization of performance monitoring and control