Business Case

Digitisation of prospectuses

The challenge

A major retailer wants to optimize the effectiveness of campaigns by capitalizing on the complementarity of communication channels and the evolution of consumers’ purchasing paths

Our approach

  • Analyzing the performance and profitability of prospectuses on different customer journeys
  • Identifying and testing alternative digital solutions that can replace / complement brochures
  • Developing a personalized recommendation for a paper/digital mix for each point of sale
  • Defining and implementing processes, indicators and tools for managing the mix

« The evolution of consumers’ purchasing paths calls into question retailers’ historical patterns of marketing and communication investment. The methodology we have developed allows our clients to develop their model in a controlled way and to obtain quick and measurable results. »


  • Conquest of an additional audience
  • Increase in store traffic
  • Optimization of campaign profitability
  • Optimization of performance monitoring and control