Business Case

The challenge

A luxury industry player wants to structure and harmonize its digital content

Our approach

  • Defining a charter for the creation and production of digital content
  • Creating a matrix of expression territories
  • Installing a process and tools to measure content efficiency

« Thanks to Lynx, we have harmonized our digital content and created a real digital branding strategy. The monitoring tools developed by Lynx now allow us to consolidate our brand image by measuring the effectiveness of our social platforms. »


  • Better brand legibility through the different products
  • Better control of efficiency to reduce waste
  • Limitation of brand image errors