Business Case
Digital content
The challenge
A luxury industry player wants to structure and harmonize its digital content
Our approach
- Defining a charter for the creation and production of digital content
- Creating a matrix of expression territories
- Installing a process and tools to measure content efficiency
« Thanks to Lynx, we have harmonized our digital content and created a real digital branding strategy. The monitoring tools developed by Lynx now allow us to consolidate our brand image by measuring the effectiveness of our social platforms. »
Benefits
- Better brand legibility through the different products
- Better control of efficiency to reduce waste
- Limitation of brand image errors