Business Case

The challenge

A cosmetics/luxury goods company wants to build its budgets according to its annual commercial news and improve the follow-up of its expenses

Our approach

  • Identifying constraints related to existing processes and tools
  • Defining the most efficient level of expense tracking detail to meet the client’s requirements
  • Defining a segmentation of expenses adapted to the advertiser’s communication campaigns
  • Transcribing this segmentation into the advertiser’s expense recording system
  • Clarifying the spend-tracking indicators for each family

« The redesign of cost accounting was a decisive step internally, which quickly led to an improvement in budget analysis and management tools. In the end, the greater readability of the accounts and the increased relevance of monitoring are all aids to strategic decision-making. »


  • A consolidated view of the full costs of communication campaigns
  • A more accurate budget forecasting
  • Monitored commitments
  • Real-time budget management