Business Case
Communication agency fees
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The challenge
One of the leaders in the retail sector wants to improve the collaboration process with its advertising agency and optimize its consulting and creative fees
Our approach
- Redefining internal leadership at each stage of campaign implementation
- Specifying the agency’s missions and roadmap
- Renegotiating consulting and creation fees
- Contractualizing the relationship by indexing a part of the agency’s remuneration on its performance
« To meet this double challenge, we insured to establish a new working framework between our client and his advertising agency and with adapted tools, which has made it possible to reduce their expenses while perpetuating their relationship. »
Benefits
- More effective collaboration with the agency
- Reduction in the time required to complete campaigns
- Flexibility to invest in new media