Business Case

Communication agency fees

Offre Lynx _ Investissements Marketing

The challenge

One of the leaders in the retail sector wants to improve the collaboration process with its advertising agency and optimize its consulting and creative fees

Our approach

  • Redefining internal leadership at each stage of campaign implementation
  • Specifying the agency’s missions and roadmap
  • Renegotiating consulting and creation fees
  • Contractualizing the relationship by indexing a part of the agency’s remuneration on its performance

« To meet this double challenge, we insured to establish a new working framework between our client and his advertising agency and with adapted tools, which has made it possible to reduce their expenses while perpetuating their relationship. »


  • More effective collaboration with the agency
  • Reduction in the time required to complete campaigns
  • Flexibility to invest in new media