Business Case

The challenge

A player in the fast food sector wants to optimize the management of its communication budget

Our approach

  • Setting up cost accounting to aggregate expenditures
  • Developing a tool to build budgets and monitor commitments
  • Writing a process for the commitment and accounting allocation of expenses by integrating the client’s requirements and constraints
  • Setting up dashboards to measure the campaigns ROIs

« The implementation of an efficient and easy to manage cost accounting has enabled us to greatly optimize our communication resources. »


  • The construction of budgets according to real needs rather than historical data
  • A full cost view of campaigns and communication channels
  • A more accurate measurement of campaigns and communication channels efficiency
  • An easier real-time budget management