Business Case
Budget management
The challenge
A player in the fast food sector wants to optimize the management of its communication budget
Our approach
- Setting up cost accounting to aggregate expenditures
- Developing a tool to build budgets and monitor commitments
- Writing a process for the commitment and accounting allocation of expenses by integrating the client’s requirements and constraints
- Setting up dashboards to measure the campaigns ROIs
« The implementation of an efficient and easy to manage cost accounting has enabled us to greatly optimize our communication resources. »
Benefits
- The construction of budgets according to real needs rather than historical data
- A full cost view of campaigns and communication channels
- A more accurate measurement of campaigns and communication channels efficiency
- An easier real-time budget management